(No, me neither until about ten minutes ago but read on and maybe we'll both learn something)
Anyone running a small business today needs to not only be good at the thing they earn their living doing, but also competent with social media and marketing. Or at least pretend to be. Which is why I am trying to make it sound like I understand what brat means.
Marketing executive friends (of whom I have none) tell me that "brat" is all the rage since the popstar Charli XCX released her latest album of the same name, resplendent in a lime green cover with black text in (and this bit is important, apparently) arial font.
This is the brat summer, according to simply everyone on the web, who also tell me that to be brat is to acknowledge your imperfections and messiness and to unapologetically be yourself.
Actually, I hate messiness but apparently Kamala Harris is brat and she might be the next President of the United States and the only thing that stands between us and World War III, so I think we should be generally supportive.
So is Pilates brat? Will brat disappear just as quickly as it arrived, leaving no lasting trace? Will a lime green square with black text in arial font prove a successful marketing tool? Will I shamelessly ape a pop star I've never heard of, just to encourage people to come to my online Pilates class this Bank Holiday Monday?
I think you know the answer to that.
Charli LVIII
It would be lovely to see you at one of my classes. For more details and to book a class, go to the online classes page of my website.
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